Travel management company Beyond Business Travel has rebranded under the new name of Identity Travel, as part of a move to bring travel and events under “one global offering”.
The name change to Identity Travel means that the TMC will be “fully integrated” within the wider Identity Group, which specialises in organising live events. Identity is part of The Human Network, which purchased Beyond Business Travel in 2024.
Steve Banks, CEO of Identity Group’s travel division, said in a LinkedIn post that the rebrand to Identity Travel was a “significant milestone” for the company.
“This isn't just a rebrand, but a natural evolution of our journey built on trust, our people, their expertise, and an unwavering commitment to our customers and the business travel sector,” added Banks.
“That history travels with us. Our new brand reflects our ownership and collaboration and opens and reinforces real, tangible opportunities.”
The TMC, which has offices in Belfast and Dublin, was ranked as the 40th largest TMC in the UK in 2025.