Business Travel Show Europe Kick Off, 23 February,
Global Travel Risk Summit Europe, May 2023,
3rd Annual Sustainable Business Travel Summit
Buying Business Travel has rebranded to Business
Travel News Europe (BTN Europe). The new look follows Northstar Travel
Group’s acquisition of BBT and the Business Travel Awards from Panacea
Media at the end of last year.
BTN Europe will continue to be a bi-monthly magazine,
and will complement other titles within Northstar’s BTN Group, including Business
Travel News, Travel Procurement and The Beat, as well as
newly acquired UK events the Business Travel Show, Travel Technology Europe and
the Meetings Show.
BTN Europe will serve both the UK and European
corporate travel market and later this year unveil a new series of networking
and educational events.
A new website has also
launched, incorporating BBT’s online content, as well as content from Business
Following this integration into the new combined platform,
both of the former websites will no longer be available.
Molly Dyson, BTN Europe digital editor, added: “I’m
really excited about what the future holds now that we’re part of the BTN
Group. We have so much planned – more in-depth analysis of the latest industry
issues and topics, a broadened remit to cover the entire European market and a
number of other digital initiatives we’ll be revealing in the coming months.
“A lot of work has gone into blending the best parts of BBT,
BT-IQ and BTN to develop a website that truly reflects how
different the European market is to the US. With unique challenges facing
travel managers across the continent, we wanted to ensure their voice was still
represented while we transformed more in line with the BTN brand.
“I’m looking forward to developing the BTN Europe
offering and working with our industry colleagues to connect the community.”
The BTN Europe stand will be at the Business Travel Show at Olympia London on 26 and 27 February on stand B709.
Northstar Travel Group is the leading B2B information and
marketing solutions company serving all segments of the travel industry
including leisure/retail, corporate/business travel, corporate and sports
meetings, incentives, hospitality, and travel technology. It is the owner of
brands including Travel Weekly (US), TravelAge West, Travel
Weekly China, Successful Meetings, Meetings & Conventions,
Incentive, M&C China, Travel42, Axus Travel App and Web
Its events include the Phocuswright Conference; ALIS; Business
Travel Show, the largest corporate travel event in Europe; the Meetings Show,
the largest meetings industry event in the UK; Web in Travel; CruiseWorld;
Global Travel Marketplace; and TEAMS, the leading sports travel event.
Northstar also owns Phocuswright, a research,
business intelligence and event producer serving the travel technology