The Business Travel and Meetings Show (BTMS) has entered into an exclusive partnership with the Global Business Travel Association.
Also in partnership with ITM, the deal means GBTA Europe is the official European association partner of the Business Travel & Meetings Show London.
David Chapple, event director of BTMS, said: “On a practical level, BTMS will have access to GBTA’s European database of full time travel purchasing professionals and invite them to be part of the BTMS European Hosted Buyer Programme.
“This ensures the buyers visiting the show will match the calibre that our suppliers demand.”
BTMS hosted buyers receive free flights and accommodation to attend the show, plus fast track entry to the show and use of a concierge service before the show.
Chapple said he is “confident the association will help us to extend the reach of BTMS’s prestigious European Hosted Buyer Programme in 2012, leading to increased return on investment for our exhibitors.”
Paul Tilstone, managing director of GTBA Europe, said: “It makes perfect sense for GBTA to support the UK's biggest business travel and meetings show alongside ITM.
“We're looking forward to adding a more European flavour to the event."
BTMS London is held in February at Earls Court.