Business Travel Market claims to have increased the number of hosted buyers attending this summer’s show by 25%.
BTM, which takes place at ExCel in London on June 22 and 23, plans to bring up to 500 VIP buyers to the show. They are chosen from 20 countries, including, for the first time, those from Austria, Switzerland, Greece, Finland and Poland.
To be eligible, buyers must meet strict criteria based on size and responsibility for travel budget and level of decision making within their company. They receive flights, accommodation, ground arrangements and access to all conference sessions and social functions. In return they must set up a minimum of six meetings with exhibitors.
The show is now in its third year and set to attract around 4,000 attendees. Event director Paul Robin said BTM was timed to take place “just before the RFP season, when buyers want to meet their suppliers”.