The Advantage Conference has named its third keynote speaker for its annual conference in May.
Alistair Pritchard, lead partner for travel at Deloitte, will address the event held at Club Med Opio en Provence in the south of France.
He will join the other keynote speakers – Olympian Sir Chris Hoy and TV presenter Jason Bradbury.
In his speech Pritchard will explore the importance of having the right culture in your organisation and having the right staff to properly manage the ways in which consumer behaviour is changing.
He will also share his perspectives on how technology will change the way people work and interact with customers.
Julia Lo Bue-Said, Advantage MD said: “We are delighted with the booking of our third keynote speaker, Alistair Pritchard. Alistair’s presentation will provide delegates with a comprehensive view of the challenges facing the travel sector now - as well as where to look for opportunities.
“Challenges within the travel sector are something facing our members every day and the issues Alistair will talk about will provide real insight into these subjects for our members to listen to and take away with them.”
The conference will take place between May 12 and 15 2017.