Independent travel management company (TMC) ATPI has revealed a corporate rebrand.
The company said the new look would help spearhead its push to become an "international TMC force".
ATPI boss Graham Ramsey has lead an aggressive expansion over the last 18 months.
Last year it acquired marine fare specialist Instone International. And more recent deals have seen the firm boost its presence in the USA, Brazil and Spain, with more news expected in the UAE and Israel in the near future.
Company representatives from across the globe were summoned to a recent meeting in Norway where the new branding was unveiled.
The parent brand, ATPI, will now represent the organisation at group level, with ATP Corporate Travel, Instone Marine & Corporate Travel and ATP Event Experts as newly created sub-brands.
Chief executive Ramsey said: "The international growth and acquisition of Instone demonstrated a clear opportunity to refresh and create a unified brand with associated values.
"Each brand identity is unique and share's ATPI's common goal of communicating our passion for the business to every client across all brands.
"With international growth continuing to be a key strategy, the new brand identity will only assist in our commitment internally and to our customers in providing a superior travel management offering in the marketplace."
The ATPI Group operates out of 44 wholly owned and franchised offices in 26 countries. In December 2009 the company signed a franchise agreement to open ATP branded offices across the Middle East, while partnership deals have been signed in the US, Canada and Spain this year.
www.atpi.com
Get involved with ABTN, click here