The Association of Corporate Travel Executives (ACTE Global) has announced that it is expanding its research capabilities to contribute to the educational content created by the organisation.
ACTE has been publishing cutting-edge research and insights to its members for years, with 2018 seeing the organisation significantly expand its research projects, incorporating qualitative studies, instant polling and interactive focus group formats.
Greeley Koch, executive director of ACTE Global, commented: “ACTE exists to serve the corporate travel manager and, by extension, the business traveller, and research is a critical component of this mission. Our strategic goal for 2019 is to build upon the success of our research programme to tackle even more complex and timely issues, including expanding our investigation into the topics that most impact our members and furthering our Instant Issue polls, which allow us to get an immediate pulse on breaking industry news.”
As part of this investment, ACTE says it is building out its Research Business Unit, hiring Fitzgerald Draper as research director. A 16-year veteran in market research, Draper most recently served as research director for Child Care Aware of America.
Draper joins ACTE’s team of researchers to develop and implement the enhanced offerings of the organisation’s community-centred, focused and driven research aimed at helping business travel professionals develop stronger, more successful and cost-effective programmes.
Draper said: “I am excited to offer my knowledge in market research to enhance ACTE’s development of successful strategies and solutions, and better understand the trends and issues affecting the business travel industry. Knowledge is power, and I look forward to working with ACTE and its members to make sure this power is used to strengthen our industry.”
Leigh Bochicchio, president of ACTE Global, added: “Expanding and refining ACTE’s research capabilities, including bringing Fitzgerlad on board, is essential to our long-term strategic plan. Having dedicated research resources will allow us to improve our already-strong offerings through new methods of collecting data and new ways to share our insights.”
acte.org