MEGABUS.COM, which claims to be the UK”s first low cost inter-city bus service, is adding more journeys on some of its most popular services to and from London. New return journeys are being added on the Cardiff, Bristol and Brighton routes from 28 June 2004. Seats on the no frills ticketless service are yield managed in the same way as the budget airlines'. Seats start from ”1, with slightly higher fares for last-minute bookings or popular journeys. Earlier this month, megabus.com also added a text messaging service, allowing customers to get their booking reference numbers sent direct to their mobile phone for just 10p each. Interestingly, in the main, the bus company does not compete on the airlines trunk routes, except such niche operations as Cardiff to London City and Plymouth ” Gatwick. The bus service goes to Victoria.
http://www.megabus.com