Expedia is to launch a rail ticket-booking service following a deal with Silver Rail.
The partnership, supported by the Association of Train Operating Companies and the Rail Delivery Group, will come into force this Autumn and start in the UK with the aim of expanding throughout Europe.
The availability of rail on Expedia.co.uk will mark the first time a global, online travel agency has offered a rail component in addition to other travel products such as air, hotel and car rental.
“Rail presents an extraordinary opportunity for the business in attracting new customers, growing the frequency of site visits, and offering a new transportation option with existing travel purchases,” Greg Schulze, senior vice president, commercial strategy and services at the Expedia group.
He added: “Adding rail will allow travellers to create new types of package holidays, such as combining train travel with a hotel stay, a car hire, or other things to do at their destination.
“We’ve learned quickly that adding rail to our business is not as easy as copy-pasting our existing booking models. Rail is a unique platform and our partners have been great in ensuring a seamless entrance into the market and delivering high customer value as well.”
Phocuswright’s 2016 data indicates rail is a $130 billion market opportunity. The global research company also notes rail as the fastest growing sector in travel, thanks in part to recent growth from private and government investment, technology advancements, and convenient access and destinations for travellers.
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