RANKING / GROSS SALES IN 2025
94th in Europe €26.5 million (€23.6
million in 2024)
36th in the UK £23 million (£20.5 million in 2024)
CONTACT DETAILS
www.identitytravel.com / [email protected]
UK Scottish Provident Building, 7 Donegall Square West, Belfast, BT1 6JH, Northern Ireland
COMPANY STRUCTURE
Private limited company e.g. Ltd, SARL/SAS, SRL, GmbH
PARENT/OWNER
Identity Group
KEY PEOPLE
Steve Banks, CEO; Shauna Burns, managing director; Laura Busby, director of growth and ESG; Stephen Hutchinson, operations manager; Mark Eaglesham, client success manager; Claire Cassidy, head of sales; Paul Kelly, travel technology & automation lead; Cliff Garland, film & screen specialist; Andrew Hawkins, head of finance
STAFF
UK 27, Europe 29, Home workers 5
MAIN INDUSTRY SECTORS OF CLIENTS
Agriculture and other rural, Construction, Defence and aerospace, Engineering, Financial and professional services, Food, drink and tobacco, Government and public sector, Healthcare and pharmaceutical, Hotels, tourism and catering, Information technology, Manufacturing, Media and entertainment, Music and film touring, Sport, Transport sector and logistics
ADDITIONAL SERVICES OFFERED
Consultancy, Group travel, Incentives, Meetings and events, Passport and visa services, Sustainability programmes, Traveller well-being services, Venue sourcing, VIP travel
AVERAGE LENGTH OF SERVICE/EXPERIENCE
10 years / 15 years
ESG/CSR POLICIES
BAFTA albert sustainable supplier, Committed to net zero by 2050, EcoVadis Silver, Greengage ECOsmart
DEI POLICIES
Equal pay or gender pay gap reporting policy, Flexible working policy (e.g. hybrid or remote working), Own DEI policies, Recruitment and selection policy
NETWORKS, CONSORTIA AND ASSOCIATIONS
Advantage Global Network (formerly WIN), Advantage Travel Partnership, Focus Travel Partnership, Lufthansa City Center, ITM, The BTA
NUMBER OF TRANSACTIONS
78,000
TRANSACTION BREAKDOWN
Air 50% Hotel 30% Rail 10% Car 7% MICE 0% Other 3%
PROPORTION OF ONLINE BOOKINGS
50 to 75%
GDS PARTNERS
Amadeus
ONLINE BOOKING TOOLS
Concur, Cytric, Trainline, Vibe
EXPENSE MANAGEMENT SYSTEMS
Concur, Cytric Expense, Expensify, Integration or data hand-off with most providers,
OTHER TECHNOLOGY
Business intelligence, Cross-channel and OBT approvals, Data visualisation, Disruption management, Holistic travel platform, Meetings management, Mobile booking app, Mobile itinerary app, Peer benchmarking, Personalised trip recommendations, Pre-trip approval, Profile management, Quality assurance, Sustainability reporting, Traveller tracking, Travel policy compliance notifications, Travel risk management, Unused ticket management. Cytric Easy by Amadeus, which integrates seamlessly with Microsoft 365, enabling users to book travel directly within Outlook and Teams.
TECHNOLOGY STRATEGY
Act as partner/reseller for other technology providers
TECHNOLOGY PARTNERS
Agentivity, Amadeus, Conferma, Midoco, Navitas, Riskline, Safeture, SilverRail, Trainline, Travelogix
NDC AND DIRECT CONNECTS
AER Cockpit, AirGateway, NDC content from GDS, Travelfusion
TECHNOLOGY ACCREDITATION
Cyber Essentials, BSI IT-Grundschutz, ENS, ACN, ReCyF or similar
BIGGEST INNOVATION OF 2025
Enabling cross-communication between its platforms, allowing the TMC to deliver more insightful reports and dashboards to customers, ensuring timely and comprehensive access to critical information. Also achieved a 200% increase in the number of clients rolled-out on a booking tool.