KLM, Royal Dutch Airlines, has launched a pilot project for the sale high-quality consumer goods in 16 European countries. Passengers aboard KLM flights are presented with a KLM Shop catalogue featuring an extensive range of articles. These can be ordered using a special form that may be handed to cabin attendants, sent by post or via the KLM website. The help-desk and delivery service will be run by Neckermann Business Services. The new service will have special features for members of KLM”s Flying Dutchman (FD) loyalty programme. Members will not only earn FD points for every article purchased, but will also be able to use FD points to cover part of the purchase costs. The sale of consumer goods by airlines is nothing new. Northwest Airlines, KLM”s partner, launched a similar service several years ago. Northwest”s Skymall offers a range of goods similar to those available via the KLM Shop. The articles sold by the KLM Shop will not be available tax-free, as they will be delivered to the customers” door, but except for non-EU countries this does not affect the price.
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