Travel technology provider Sabre has added three new partners to its Beyond NDC programme, including TMCs Travel and Transport and Reed & Mackay, as well as independent airline ticket consolidator Aerticket.
Beyond NDC is Sabre’s programme to offer full service solutions for New Distribution Capability (NDC).
In addition to adding the new partners, Sabre – an NDC-certified Level 3 aggregator – is progressing on its plan to deliver end-to-end NDC-enabled capabilities later this year. The company is currently testing new shopping and pricing APIs that will facilitate NDC offers as well as traditional content from carriers.
Kathy Morgan, Sabre’s vice president of NDC, said: “The addition of these leading travel buyers demonstrates our commitment to deliver on the value of NDC for all stakeholders – from airlines to the travel agencies that consume their content. We could not be more pleased with the spectrum of voices we are adding to Beyond NDC today and the insights they will contribute.”
Travel and Transport executive vice president and CIO Mike Kubasik commented: “We see Sabre investing to enable personalised offers within NDC with an approach that ensures the necessary workflows and addresses complexities of managed travel programmes. Our ability to collaborate with them on this is one of the greatest elements of this partnership. The potential to contribute to the technology that will create customised, bundled offerings for our customers is a significant draw and will keep us at the forefront of delivering exceptional travel experiences.”
Reed & Mackay CEO Fred Stratford added: “We are excited to take this step into NDC with Sabre because we know they can deliver solutions to our scale without losing sight of the need to tailor the experience for each and every client. We firmly believe that service and technology go hand-in-hand, so we’re thrilled to contribute to the discussion that will help shape the future of NDC and ultimately the content that will be delivered through our proprietary technology across the globe.”
Aerticket’s business model focuses on simplifying the travel buying process. Founder and CEO Rainer Klee said: “There is significant room for growth for brick-and-mortar travel agencies when it comes to selling ancillaries and branded fares. We are happy to be part of Sabre’s Beyond NDC programme and to contribute to moving the travel industry forward when it comes to NDC and the evolution of travel disruption.”
sabre.com/beyondndc