BTN Europe presents an overview of business travel and MICE predictions for this year
29 October 2020, 1030 - 1630 CET
The 3rd annual Strategic Meetings Summit Europe is
ExCeL London - 22-23 June 2021
No-frills airline Ryanair plans to target business travellers in 2014, with a new “business product” coming in the next few weeks, and the appointment of a dedicated sales leader.
A ‘Groups’ section has been added to their website and customers will soon be able to access flexible tickets, reserved seating and fast-track through selected airports.
Ryanair has also appointed Lesley Kane as its head of groups and corporate travel, previously head of sales and marketing Europe.
Chief executive, Michael O’Leary, said: “2014 is set to be a very exciting year for all groups and business passengers as Ryanair’s entry into these markets will significantly lower their costs of travel.
“‘We’re pleased to appoint Lesley Kane as Ryanair’s head of groups and corporate travel. Her extensive knowledge of sales and marketing, combined with her considerable experience from her time as head of Ryanair Direct will ensure the successful implementation of Ryanair’s new service improvements.”
Kane added: “I look forward to rolling out Ryanair’s new groups and business product offering in early 2014.”