Radisson Hotel Group has announced a strategic partnership with Hainan Airlines that will include a loyalty programme affiliation.
The two companies are part of the same ‘family’ of brands, with Hainan Airlines being wholly owned and Radisson being majority owned by HNA Group.
To begin the partnership, members of Radisson Rewards will be able to redeem their points for flights with Hainan Airlines and nine other carriers under the Fortune Wings Club frequent flyer programme. Members will also be able to exchange Radisson Rewards points for Fortune Wings points.
Furthermore, Fortune Wings members who are guests at one of Radisson’s more than 1,100 properties can redeem their earned Radisson Rewards points for free flights on Hainan partner airlines, free room nights, gift vouchers and more.
Ten Radisson Rewards points will be equivalent to one Fortune Wings point, with the minimum redemption set at 2,000 Radisson Rewards points (200 Fortune Wings points).
Radisson said the partnership will be promoted via both companies’ marketing and social media channels, including WeChat and Weibo.
Radisson Hotel Group operates more than 1,400 properties, many of which are located in destinations served by Hainan Airlines and its partners, such as London, Paris, New York, Singapore, Hong Kong and Beijing.
radissonrewards.com; hainanairlines.com