Flybe, which claims to be Europe”s largest regional airline, has secured an exclusive arrangement with Wines4Business, one of the top online retailers of wine and Champagne in the UK.
”This is another industry first for Flybe,” said director of marketing, Simon Lilley. ”In the same way that we have pioneered and innovated in other areas, this deal with Wines4Business will mark the UK”s first ever low cost airline wine club. Not only does this venture offer a further dimension to the Flybe offering and our relationship with our customers, but will be another ancillary revenue stream to reinforce our market leading position.”
”We continue to invest in a product that meets the needs of the Flybe profile of customers. These days, wine is a major item in the family shopping basket as well as being a lifestyle choice in much in the same way as travel.”
The partnership signals the launch of Flybewines.com which, through a dedicated website, featuring exclusive content from wine expert and Sunday Express columnist, Jamie Goode.
”The deal will bolster Flybe”s ancillary revenues which have over recent months seen new developments, typically FlybeCruises,” said Lilley.
He confirmed that on board sales were now contributing ”7 ($14) per passenger in terms of profits. Asked if Flybe Wine Club selection would be available in the airline”s executive lounges, Lilley said it was something they would be looking into.
Flybe Wine Club members will be entitled to free registration and the airline will offer regular updates on new wines, seasonal offerings and offers.
There will also be special discounts and Flybe plans to integrate the wine club as a benefit of its new frequent flyer programme. The airline now claims it is Europe's largest regional carrier with 157 routes, operating from a total of 55 departure points, including 23 UK and 32 European airports.