Dynamic packaging company, GoQuo, has introduced new technology to improve the booking functionality on low cost carrier (LCC) websites, which the company believes is one of the first in the travel world.
A number of LCCs including easyJet and Ryanair, now offer additional travel services such as car rental and accommodation, through partner suppliers. However, as GoQuo founder and managing director, Ron Ramanan, explained, these can often have a negative impact for the LCC.
”Passengers who book flights on an airline”s website and then want to book a hotel or rental car are usually transferred away from the airline”s core site to the supplier”s website. They have to expend more time and more clicks to interrogate the supplier”s inventory database, make a choice, then book, and then receive a totally separate confirmation.
”Anecdotal evidence suggests they often get frustrated and abandon the booking process, which means a lost sale, lost revenue and some lost credibility for the airline.”
The company”s new solution, AirlineDP, helps an LCC increase its non-flight revenues by combining these add-ons of car and hotel bookings into the carrier”s website to create and give one master booking confirmation.
”The airline can offer inventory from its own preferred suppliers, from the many accommodation, car hire and tour suppliers available through GoQuo, or from a combination of both,” explained Ramanan.
”If someone is only booking a flight, Airline DP can automatically provide sales prompts for other products, all without the customer leaving the airline site.”