STAR ALLIANCE first aircraft in the new "flying billboard" promotional colour scheme has been rolled out at Incheon International Airport, Seoul. The Asiana Airlines Boeing 767-300, which features the Star Alliance name painted in bold letters across a white fuselage and the familiar alliance logo covering the full vertical stabilizer. Each of Star Alliance's existing 14 carriers, plus the three new carriers to be admitted to the alliance this year, Asiana Airlines, LOT Polish Airlines and Spanair of Spain, will paint at least one aircraft with the new livery. The operating carrier will be identified by its logo located on the forward part of the aircraft fuselage below the Star Alliance name. Star Alliance is the only airline alliance that consistently displays a promotional aircraft livery. The flying billboards are highly visible at airports and in the air. http://www.star-alliance.com