BRITISH AIRWAYS is to re-launch its Frequent Flyer Executive Club scheme in an enhanced form from 1 July. BA says it is the only major airline improving its system rather than downgrading. By developing the programme the former different regional versions will be replaced by one global programme. Its primary target is the business traveller. However the message seems to be clear: In order to enjoy the same or even more benefits, you need to be a frequent traveller! The Gold, Silver and Blue membership levels stay but at the bottom level only one flight is required. However the possibility to pool miles for up to seven persons under a household account is now available to all members. Moreover, upgrade awards can now be redeemed under the programme, although in a restricted manner. http://www.ba.com