Radisson Hotel Group plans to introduce its Prizeotel lifestyle brand to more European destinations, including the UK, the company announced at the International Hospitality Investment Forum in Berlin.
Prizeotel, which is described by Radisson as “midscale lifestyle brand” created, was acquired by the company in 2019.
At that time Prizeotel had four properties in Germany and has since opened one property in Belgium with plans to add another four properties in Germany and one hotel in Austria this year.
Radisson said it seeks to expand the Prizeotel brand in "select" EU countries and the UK, with 45 new signings over the next five years.
“We are looking forward to continuing our successful journey in EMEA which now also includes the rollout of Prizeotel in key European cities,” said Radisson global chief development officer Elie Younes in a statement.
Radisson as a group, which owns nine hotel brands, is planning to open 15,000 rooms and sign 330 hotels during 2022 in the EMEA and APAC regions.
Federico Gonzalez, CEO of Radisson Hotel Group, added: “Radisson Hotel Group has had an impressive start to the year with strong progress on our ambitious transformation and growth plan.
“Thanks to our five-year strategic plan, we quickly put in place all the necessary tools for a swift rebound which resulted in increased bookings since the start of the year.”