The Radisson Hotel Group has announced the
launch of a conversion brand, Radisson Individuals, that will allow
independent hotels, and local and regional chains to join the group’s global platform, while maintaining their own identity.
Two new openings in the UK, the Henrietta House in
Bath (opening this year) and River House Hotel in Inverness (opening 2021), will be part of the new brand with properties in Italy, Germany and Russia to
follow.
Federico J González, Radisson Hotel Group’s
CEO said: “We created Radisson Individuals in
response to the evolving demands of the modern market for both hotel owners and
guests.
“Joining Radisson Individuals is an ideal first
step for individual hotels with strong service scores who wish to remain
independent or may be considering transitioning to one of our successful core
brands, as well as a strong proposition for local, regional hotel brands
seeking to explore additional distribution channels and/or co-branding
options.”
Radisson Individuals hotels will
be able to access a larger audience through wider distribution channels and the
group’s global sales structure.
Hotels wanting to join the brand must undertake
a compliance assessment including health and safety compliance, online
review scores and the technical ability to connect to the group’s main
operating systems.
In addition, the group has signed a number of new
hotels across EMEA in Q3 2020:
- Radisson Hotel,
Florence, Italy (opening 2021)
- Radisson Collection
Hotel, Venice, Italy (opening 2021)
- Radisson Hotel, Odessa, Ukraine
(opening 2021)
- Radisson Hotel,
Abuja, Nigeria (opening 2022)
- Radisson Blu
Residences, Mekka, Saudi Arabia (opening 2022)
- Radisson Blu
Hotel, Sheffield, UK (opening 2023)
- Radisson Residences,
Baden Württemberg, Germany (opening 2023)
- Radisson Blu
Resort, Port Ghalib, Egypt (opening 2023)