IHG Hotels & Resorts and private hotel operator NOVUM Hospitality have jointly opened their first hotel in Germany following a recent partnership.
Holiday Inn - the niu Cure officially opened this week in the German city of Erlangen, in Bavaria, marking the debut of the collaboration between IHG’s Holiday Inn and NOVUM’s midscale niu brand.
The hotel includes 177 rooms designed “to be stylish and homely”, while the name ‘Cure’ pays homage to the medical progress of the city, the companies said, which is also reflected in the property’s interior design, where a pine green and wood colour palette “help promote relaxation and recuperation”.
In line with Holiday Inn’s open lobby concept, all Holiday Inn – the niu properties include a ‘living lobby’ with co-working spaces, a bar lounge area and a 24-hour Lobby Shop with snacks available for purchase via vending machines.
Guests staying at all Holiday Inn – the niu hotels will be able to earn and redeem points under IHG’s One Rewards loyalty programme.
Mario Maxeiner, managing director, northern europe at IHG Hotels & Resorts, said: “We are delighted to work with our partners at NOVUM Hospitality, to open the first Holiday Inn - the niu hotel in Germany.
“Holiday Inn - the niu Cure is an excellent first representation of how this brand collaboration comes to life. We look forward to converting and opening the doors to more than 50 existing hotels for this brand collaboration in the months to come.”
NOVUM Hospitality CEO and owner, David Etmenan, added: “As one of Europe's largest privately-owned hotel operators, we look forward to witnessing our flagship brand, the niu, embark on a new chapter alongside the globally renowned Holiday Inn brand.”
The companies in April signed a deal that will see IHG increase its portfolio in Germany to more than 200 properties in 100 cities. NOVUM currently has 108 open hotels with another 11 hotels under development, which will join IHG’s system over the next four years.
The deal also includes more than 50 co-branded Holiday Inn – the niu hotels, with more openings expected “in the coming month” in Nuremburg, Frankfurt, Cologne, Dusseldorf, Berlin, Munich, Hamburg and Potsdam. There are also plans to expand the brand collaboration into Amsterdam and Haarlem in the Netherlands, Manchester in the UK and Vienna, Austria.