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Serviced apartment firm The Ascott Limited has unveiled its latest brand aimed at the millennial traveller.
‘Lyf’ (pronounced life) aims to target those travellers who want to “live like a local”.
Ascott said one of the main features of its Lyf properties is the ‘Connect’ communal spaces.
Guests can enjoy communal facilities including large projection screens for movie screenings, foosball, gym equipment, hammocks, the ‘Wash & Hang’ laundromat, games and ball pits.
Lyf will offer a range of apartment layouts from studios to private rooms with a bathroom and kitchen shared between two guests. Groups can opt for ‘All Together’ business suites with smart display screens for video conferencing and a large table for collaborative working or dining.
Selected Lyf residences will have a mobile-enabled check-in process. Lyf properties will be managed by ‘Lyf Guards’ - millennials who may be residents themselves.
Lee Chee Koon, Ascott’s CEO, said: “Millennials already form a quarter of Ascott’s customers and this segment is poised to grow exponentially.
“Lyf is a unique accommodation tailored for this demographic, including technopreneurs, start-ups and individuals from music, media and fashion. Lyf will provide global jetsetters and trendsetters with the opportunity to ‘Live Your Freedom’ in a dynamic environment and network with like-minded creatives to bring more ideas to life.”