1. Call Me Ishmael Travel

B The Travel Brand

B the travel brand

Avinguda Diagonal, 512, 08006 Barcelona, Spain


Key people: 
José Luis Álvarez García National director, business
Gorka Alonso Lejonagoitia Commercial director North
Karina Buzzi Commercial director Canaries
Marc Riera Head, B the Travel Lab

Main industry sectors: All

Other services: MICE, group travel

Type of company: Part of Barceló Grupo

Office locations: 630 in Spain and Portgual

Association and network membership: BCD Travel

Full-time equivalent employees: 1,500

GDS: Amadeus

Online booking tools: B-tool

Other technology: Customisable tool for event management (proprietary), reporting module, On Trip traveller tracking

NDC content: Via Amadeus NDC-X programme and direct connect with IAG for Iberia and BA content

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