Companies are spending huge amounts on employing data scientists, implementing marketing automation systems and investing in AI and machine learning techniques. In the past few years, getting a handle on data has frequently topped the charts for issues keeping CEOs, CTOs and COOs awake at night, while it's a top issue facing travel buyers when it comes to cost control and traveller centricity.
In this webinar Maxime Marembaud of CWT Solutions Group, Asif Bashir of Axcent Solutions and Keesup Choe of PredictX talk about the value of data and the importance of objectives.
Watch the webinar in full or jump to these times to hear the discussion on different areas.
00:00 - What big data means to our panellists
06:18 - What are the implications of the fragmentation of distribution for data?
13:49 - Does the rise of direct booking threaten the supply of data? Is the role of the TMC threatened?
21:20 - Is there an issue with data quality?
27:17 - Is big data a cost or investment?
31:50 - How should travel managers start with big data and how important is setting objectives?
42:58 - Are there in-house resources you should tap into?
45:34 - Can big data help with traveller centricity?
48:56 - Is big data too big for travel managers and should you collect everything?
53:13 - Is anyone using big data well?
Download the presentation slides