IATA's New Distribution Capability (NDC) touches a lot of the big subject areas of the year including distribution, content, personalisation, managing demand and handling ancillaries.
In this session Festive Road's Paul Tilstone, who is an NDC corporate envoy for IATA, uses a restaurant analogy to outline what NDC is and its relation to APIs.
A panel consisting of Institute of Travel & Meeting's Mark Cuschieri, Champa Magesh from Amadeus and Moshe Rafiah of Travel Fusion then discuss how the new standard could help travel managers handle demand and consumption.
The panel also consider how the standard will work in TMC and online booking tool technology.