TMC technology provider Element has expanded its reselling agreement with cloud computing company Zoho to include a data preparation service powered by ChatGPT.
Zoho recently announced the integration of ChatGPT into its business intelligence and data preparation tools, which Element will add to its reselling repertoire.
According to the company, the latest AI addition will provide TMCs and their clients access to public data in order to run comparisons and set benchmarks that will “complement their internal business data analysis”.
The AI-powered tools will also allow users to request data or information and set KPIs by using natural language, eliminating the need for complex SQL formulas, according to the company. Advanced features include formula generation from chat, the creation of new data sets and data customisation.
Element director, Gavin Smith, said: “With the addition of Zoho Analytics and Dataprep to our portfolio of business software we can now help TMCs and/or corporate travel teams consolidate, normalise and automate their various categories of spend – no matter who their suppliers are.”
Smith added that Zoho’s open platform “helps businesses build data pipelines across various siloed data storage systems. So marketing, sales, support and finance get insights with KPI dashboards and reports blending across all business functions”.