Netherlands-based Heineken has
appointed TripActions to manage its global travel programme.
The international brewing business
began working with the organisation on 1 May and it is believed to be the travel management company’s
largest European account win to date. Heineken spent €150 million on travel in 2019, which fell to €63 million in pandemic-hit 2020 after the company suspended all travel.
Heineken has more than 80,000
employees and operates in more than 70 countries. It is the largest brewing company in Europe and second-largest globally, with its 300-plus beer and cider
brands also including Amstel, Sol, Tiger and Birra Moretti. The company dates back more than 150 years and bills itself as 'the world's most international brewer'.
It had previously been a
customer of BCD Travel, according to an industry source.
A statement provided by TripActions
said Heineken “recognised the alignment between the two organisations’ shared vision
of the future of business travel and digital innovation”.
TripActions co-founder and CEO Ariel
Cohen said: “As restrictions start to ease, we are
delighted to be partnering with Heineken to help
restart their travel programme so that employees can travel again and
experience the consumer grade user experience that has modernised global enterprise travel solutions.”
TMC last week announced the acquisition of Reed & Mackay and has recently
added Primark and Springer Nature to its clientbase.