MEDIA INFORMATION

Maximise your impact

ABOUT BTN EUROPE

Business Travel News Europe is the leading source of information, news, features, data, and research for European corporate travel managers and travel management professionals who are responsible for setting their company’s travel and meetings policy or who purchase or manage business travel and meetings globally on behalf of their organisation.

BTN Europe is published six-times annually and has a circulation of 17,000 subscribers who are responsible for over £18 billion annual travel and meetings spend.

Businesstravelnewseurope.com is an essential source of news, views, analysis and reports, attracting average monthly page views of more than 102,000 (July 2020 – March 2021) and more than 14,000 digital subscribers


In 2021, BTN Europe will break new ground with the launch of an expanded leading TMCs report which will extend beyond its traditional coverage of the UK to additionally cover the major markets of continental Europe for the first time.

The project will open with an analysis of the key trends in the TMC sector in the major European markets, looking at responses to Covid, government support for the travel sector, financial pressures, new remuneration models and market consolidation, as well as how TMCs have reinvented themselves to continue to deliver value to clients.

It will feature comment from European industry associations, analysts and recruitment consultants, in addition to our annual survey of sentiment for the year ahead. As in previous years, featured TMCs will be ranked based on their revenues. However, in a notable change – and to reflect the devastating impact of Covid-19 – rankings will be based on combined 2019 and 2020 revenues and these figures will not be published on this occasion. We will include the following rankings: Top 10 pan-European TMCs, Top 30 UK TMCs, and Top 10 TMCs in both France and Germany, plus a round-up of other European markets.

WHEN AND WHERE?


Europe’s Leading TMCs 2021 will be published in the May/June issue of BTN Europe and online as a dedicated microsite on businesstravelnewseurope.com.

This will remain live for 12 months and will be promoted on a regular basis through various BTN Europe channels. In previous years it has consistently been BTN Europe’s most-visited online resource, and we expect it to attract more than 200,000 page views online over the next 12 months.

COMMERCIAL OPPORTUNITIES

• Full-page ad in the May/June issue of BTN Europe combined with banner ad on your TMC’s microsite entry, from £5,250
• Enhanced/Premium entry options on the microsite, from £300 per month. See options below.
• Sponsorship of an editorial-led webinar soon after launch of the report. Enquire for rates.
• For other travel suppliers (non-TMCs), there is the opportunity to advertise within the editorial articles of the report and of category exclusive sponsorship of the whole report in print and online. Enquire for more details.

MARKETING
PLAN

Europe’s Leading TMCs is an essential source of information for travel managers, procurement departments and other industry personnel, and in 2020 was the most-visited resource on the BTN Europe website. In 2021 we expect it to surpass 200,000 page views.

The report will be promoted through several channels including dedicated emails upon launch and promotional ads/banner on the BTN Europe website, emails and in the magazine on a regular basis throughout the year.

ENHANCED & PREMIUM ENTRIES


All TMCs featured within the report will feature certain information compiled by the BTN Europe editorial team and largely based on a survey that all TMCs have been asked to complete.

These listings can be supplemented with a range of further content through an Enhanced or Premium package. These provide the opportunity to enhance your profile, secure new contacts and provide downloadable content. See below for the full details.

Monthly YearSave 10%-15%
Save 10%-15% on 12-month plans

Enhanced

270
Save 10% for 12 months
  • Mid-page unit
    Mid-page unit

    300px x 250px advert within profile

  • TMC description
    TMC description

    Maximum 100 words

  • Key sales contact
    Key sales contact

    Including profile picture and contact details

  • Animated or static ad
    Animated or static ad

    Full-page-width advert

  • Social media channels
    Social media channels

    Social media icons and Twitter feed

  • Embedded sales video
    Embedded sales video
  • Key accounts
    Key accounts

    Include the logos of up to six new or existing key accounts

  • Leadership message
    Leadership message

    CEO/leadership profile picture and message, max. 300 words

  • Downloadable reports/whitepapers
    Downloadable reports/whitepapers
  • Subscribe to mailing list
    Subscribe to mailing list

    Supply embeddable data capture form

    (Hover over items for more details)

Premium

510
Save 15% for 12 months
  • Mid-page unit
    Mid-page unit

    300px x 250px advert within profile

  • TMC description
    TMC description

    Maximum 100 words

  • Key sales contact
    Key sales contact

    Including profile picture and contact details

  • Animated or static ad
    Animated or static ad

    Full-page-width advert

  • Social media channels
    Social media channels

    Social media icons and Twitter feed

  • Embedded promotional video
    Embedded promotional video
  • Key accounts
    Key accounts

    Include the logos of up to six new or existing key accounts

  • Leadership message
    Leadership message

    CEO/leadership profile picture and message, max. 300 words

  • Downloadable report or whitepaper
    Downloadable report or whitepaper
  • Subscribe to mailing list
    Subscribe to mailing list

    Supply embeddable data capture form

    (Hover over items for more details)

LEADERSHIP ARTICLE ADD-ON

Share your expertise and voice with a thought leadership article, which can be added to any of the packages available. Enquire for more details.

EXPLORE

THE ENHANCED LISTING

All TMCs featured within the report will have certain information compiled by the BTN Europe editorial team and largely based on a survey that all TMCs have been asked to complete, together with their company logo

The Enhanced package also includes:

Inclusion of your static mid-page unit advertisement with your listing, as shown below.

Choose from a static ad or one of two full-screen, interactive display options, as shown below:

OPTION A: INTERACTIVE DISPLAY ADVERTISEMENT

ADVERTISEMENT

OPTION B: VIDEO DISPLAY ADVERTISEMENT

ADVERTISEMENT

CONTACT US

Inclusion of your own description of your company. Max 100 words. As shown below.

Identify a key contact for the listing with their photo, name, title, contact number and email.

Facebook, Twitter, Instagram and LinkedIn buttons linked to your accounts.

Embed Twitter or Facebook timeline, or an individual post from Instagram or LinkedIn.

SEE ENHANCED LISTING PREVIEW

EXPLORE

THE PREMIUM LISTING

The Premium package includes all Enhanced features, plus:

Corporate video of your choice. YouTube embed.

A digest of your company's key accounts, including logos.

Half-screen photo of CEO or other representative, with mini profile and comment Max 300 words.

Download button for PDF report, catalogue or other document. Name of download, and optional screen mockup. As shown below.

Subscribe button connecting to mailing list service.

SEE PREMIUM LISTING PREVIEW

With either package, you can add on a:

LEADERSHIP ARTICLE

A thought-leadership article of 600-900 words, to be published on its own page, linked to from your listing and also featured on the microsite’s articles section flagged as sponsored content.