B THE TRAVEL BRAND

COMPANY PROFILE

Key people

Miguel Angel Sanchez, Chief executive officer, Avoris
Juan Carlos Gonzalez, Managing director, distribution division, Avoris
Arturo Navarro Garcia, Commercial director Northeast
Gorka Alonso Lejonagoitia, Commercial director North
Manuel Blázquez Lavado, Head of Madrid zone

Main industry sectors

All

Other services

MICE, group travel

Type of company

Part of Avoris Corporacion Empresarial

Office locations

630 in Spain and Portugal

Association and network membership

BCD Travel

Full-time equivalent staff

1,500

GDS

Amadeus

Online booking tools

B-tool

Other technology

Customisable tool for event management (proprietary), reporting module, On Trip traveller tracking

NDC content

Via Amadeus NDC-X programme and direct connect with IAG for Iberia and BA content

Key innovations in 2021

Approval of merger between Ávoris, parent company of B the travel brand, and Globalia, forming a new conglomerate called Ávoris Corporación Empresarial.