1. Call Me Ishmael Travel

6. Advantage Travel Partnership

21 Provost Street, London, N1 7NH


Key people: 
Julia Lo Bue-Said CEO
Sonia Michaels Head of business travel
Andy Boorman
Business development manager
Claudia Collins Partnerships manager
John Hobbs-Hurrell Head of WIN Global Travel Network

Network sales: £4.5 billion (2019). (£12 billion incorporating WIN Global Travel Network)

Network members: 350 members (business and leisure) across the UK including ATPI, TAG and Key Travel

Technology offering to members: GDS (Travelport), NDC booking platform (Air Gateway), global airfare collaboration platform (eGlobalFares), rebooking technology (RightRes), carbon reporting and offset (Thrust Carbon), traveller safety and risk management (Crisis24, Securewest), payments solutions (Conferma), data automation & MI (Grasp technologies & Travelogix) data capture and itinerary intelligence (Traxo), mid & back office (Midoco, Procon), profile management solutions (Umbrella), visa services (CIBT & Visa Dash), hotel commission collection (CTS Solutions), traveller translation app (Whym.global), AI-powered ancillary product attachment (Grapevine), Travel Hero training app (in-house), event management (Cvent)

Air programme: Advantage Air programme offers all members the potential to access nett fares from up to 50 airlines. This is supported by a centrally managed Advantage Fares Desk service.

Hotel programme: The Global Accommodation Programme by Advantage is available for all Advantage members to book via their GDS. The programme features four rate codes and offers thousands of accommodation options from global chain hotels to independent properties and serviced apartments providers. The new programme provides more product choice, assurances, greater flexibility and considers aspects such as the guest’s mental health and wellbeing.

Consortia benefits: Portfolio of market-leading commercial agreements, resource-saving business tools; marketing support, consultancy in a variety of areas, an extensive programme of conferences and events including The Advantage Conference, ITMC Summit & Global Business Travel Symposium, The Advantage Training Academy, Travel Hero, Member strategy groups, Meetings & Events programme, DMC network, Advantage Financial Services, Advantage Fares Desk, members' Intranet. Advantage is also majority shareholder in the WIN Global Travel Network - an international network of TMCs, present in more than 75 countries.

Biggest innovations in 2020: Advantage has played an active role in the Save Future Travel Coalition, with campaigning and lobbying efforts including participation in the Government’s global travel taskforce workstream. Covid-19 member hub - providing members with a one-stop-shop of update and information throughout the pandemic. New strategic partnerships with the Association of Serviced Apartment Providers (ASAP), Global Security Accreditation (GSA) and the HBAA. Launch of WIN Global Fares, a global airfare collaboration platform in partnership with eGlobalFares.

Discover the background to Europe’s multinational TMCs whose presence span the continent, read analysis of the UK, French and German TMC markets, and explore the mergers and acquisitions reshaping the industry

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